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Sage: Fonts
Branding, Brand Archetype Sara Schultz 3/9/23 Branding, Brand Archetype Sara Schultz 3/9/23

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Branding, Brand Archetype Sara Schultz 9/30/22 Branding, Brand Archetype Sara Schultz 9/30/22

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Is your content potent enough?

Bc chasing viral isn’t the answer. Viral is fast and flashy. Then it dies. 

But POTENT content? Content that keeps them thinking? Keeps them wanting move? Craving more?

That’s content that lingers. 

I&rs
Obsession is a strategy.

And the brands winning right now?

They’re the ones people screenshot, share privately, and can’t quit thinking about.

If you want your content to linger…
you’ll want to be here for what’s dro
Those businesses you’re a little envious of?

They stay in your system long after the scroll. 

Which means they’re lingering in their dreamy clients’ systems, too. 

Driving obsession. 
Staying stuck. 
Owning that “top of min