Welcome to the Blog:
Resources to help tell your best brand story,
rooted in strategy. Think of this like the foundational lessons
needed for building your best brand yet.
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brand, power, money, and inevitability.
Not aesthetics. Not hacks. But the real mechanics behind
brands that feel stable, trusted, and impossible to ignore.
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Brand Strategy
Using the 12 Brand Archetypes to Catapult Your Brand
Every brand has a unique personality, a vibe that sets it apart—and that’s where brand archetypes come in. Archetypes are the storytelling framework that helps you connect deeply with your audience by embodying traits they relate to and admire. So how can you use this to catapult your brand?
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STRATEGY
Is what sets a ho-hum brand and an obsess-worthy brand apart.
LET’S STRATEGIZE YOUR BRAND:
Brand Archetypes
The Brand Archetypes are a powerful starting point for building your best brand ever. Rooted in marketing psychology, all of my Brand Archetype content is geared towards activating a strong strategy through mood board, colors, and fonts that connect with what your dreamy clients want. I recommend starting with the overview content and then diving into your specific Brand Archetype to learn more. Happy falling down a brand rabbit hole!!
Let’s see what else you can do with
Brand Archetype Mood boards
LEt’s dive a little deeper
Brand Archetype Colors
More strategy resources for you
Brand Archetype Fonts
READY TO CRANK UP YOUR BRAND STRATEGY?
Group Coaching to Transform Your Brand
The all-in-one brand rehab you desperately need to gain clarity, define your brand voice, and create your visual identity for the ultimate transformation from meh to magnetic.
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BRANDING
3 Logo Variations Every Brand Needs
Deciding on all of these elements and putting them together is exactly what brand design is all about. Your logo is one part of this equation, and for it to operate successfully it needs to be flexible and versatile. After all, it’s going to be used in a multitude of different ways. Learn the three logos you need to build brand obsession every time.
WHO DOESn’T LOVE A QUIZ?
Discover your celebrity
brand persona
Ready to take your brand to the next level? Knowing who you are and what you stand for is the first step in connecting with your dreamy clients. Take the Celebrity Brand Persona Quiz to match with your celeb and unlock your brand potential. Then go build that brand obsession, baby.
Raising your rates isn't just about increasing your revenue. It's about buying back your time. When you charge more, you can reach the same income goal with fewer clients, fewer projects, and less capacity tied up in client work. This post explores the real reason to raise your rates and how better pricing can create more room for the life and work you actually want.