The Real Reason to Raise Your Rates (It's Not About the Money)
Raising your rates isn't just about increasing your revenue. It's about buying back your time. When you charge more, you can reach the same income goal with fewer clients, fewer projects, and less capacity tied up in client work. This post explores the real reason to raise your rates and how better pricing can create more room for the life and work you actually want.
Your Email List Is Talking. Are You Listening?
Is your email list getting bigger but your engagement getting smaller? A bloated list can hurt more than your open rates. It can cost you money, impact deliverability, and make it harder to understand who is actually paying attention to your brand. Learn how to clean your email list by re-engaging inactive subscribers, removing hard bounces, clearing duplicates, and creating a healthier audience that is actually interested in hearing from you.
The Six-Month Strategy Behind a Six-Figure Launch
A $110,000 launch doesn't start on launch day. Here's the full six-month strategy behind the most recent BrandShift Method launch, from cold audience content to conversion event to cart close.
Why Two Businesses Charge Wildly Different Prices for the Same Thing
Why can one business charge $32 for something another sells for $9? The difference isn’t always the product or service itself. It’s positioning. Your brand positioning shapes how people perceive your value before they ever see your price, and strong positioning can make your rates feel like an obvious fit rather than something you have to justify. Here’s how to recognize the gap between your price and your position, and what to do about it.
How to Raise Your Rates Without Losing Clients
Ready to raise your rates but worried about losing clients? Raising your prices doesn’t have to mean making one huge, uncomfortable leap. The Stair-Step Method gives you a practical way to increase your rates gradually while protecting existing client relationships and getting new leads onto your new pricing immediately. Here’s how to raise your rates with more confidence, strategy, and room to grow.
The Six-Month Strategy Behind a Six-Figure Launch
A $110,000 launch doesn't start on launch day. Here's the full six-month strategy behind the most recent BrandShift Method launch, from cold audience content to conversion event to cart close.
6 Reasons Your Warm Leads Aren't Closing (And It's Not What You Think)
Think your leads are going cold? They're probably not. Here are the 6 sales conversation patterns killing your closes… and what to do instead.
How to Clean Your Flodesk Email List Without Losing Your Mind
Keeping your Flodesk account and subscriber list clean is a simple but powerful habit that protects your deliverability, strengthens your brand reputation, and ensures every message reaches the people who actually want to hear from you. In this post, I explain why regular list hygiene matters for open rates and brand trust, show step-by-step how to remove inactive subscribers, merge duplicates, and update tags and segments, and offer best practices for re-engagement and GDPR/anti-spam compliance. I also include a ready-to-use Claude skill you can download and install to automate these tasks on a monthly schedule…so you maintain a healthy list without it taking over your to-do list.
How to Upload Custom Fonts in Squarespace (Finally! No Code. No Tears.)
If you’ve ever fallen in love with a font that isn’t in Squarespace’s default library (lol, same), today is your day: Squarespace now lets you upload your own custom fonts — no CSS wizardry required.
Yes, friend. We are dragging. We are dropping. We are thriving.
The Different Types of Color Codes (And Why They Matter for Your Brand)
If you've ever sat down to design your brand visuals—or hand over brand guidelines to a designer—you’ve probably run into a bunch of confusing color terms: HEX codes, RGB, CMYK, PMS... what do they all mean?
And more importantly—when should you use which one?
Today, let's break it down without the jargon overload. Here’s your quick-start guide to color codes and how they fit into building a brand that actually looks cohesive everywhere you show up.
Where to Use Your New Branding
You're rebrand is complate…but what’s next when you finish?
Here is a list of all the places your branding should be updated to be consistent across every touchpoint after your finish your rebrand.
Your Website Isn't Converting Because of Design. Here's the Real Reason.
A beautiful website can still miss the mark if the identity behind it isn’t clear. In Part 2 of this better-website series, we’re getting into website design strategy, from creating a strategic homepage flow to translating your navigation into a thoughtful user experience. Because great website design isn’t just about making things look good. It’s about creating a clear, intentional experience that starts with a brand identity you’ve actually decided on.
Why Your Instagram Still Feels Off (Even When Your Grid Looks Good)
Your Instagram grid can look beautiful and still feel completely disconnected. The problem usually isn’t your photography, colors, or grid planning. It’s that the brand identity underneath it hasn’t been fully decided. In this post, we’ll look at how intentional composition, image styles, and a clear brand identity work together to create an Instagram feed that feels cohesive, engaging, and unmistakably you.
Explorer Brand Archetype: The Colors, Voice, and Energy That Make This Brand Work
The Explorer brand archetype is bold, independent, authentic, and driven by freedom, growth, and discovery. But choosing an Explorer color palette is about more than picking earthy greens or adventurous colors. Your visual identity should reflect who your brand already is. Explore three distinct Explorer color palettes and learn how to use color strategically to express individuality, independence, motivation, and a love of discovery.
Color Palettes for the Jester Brand Archetype
This brand archetype fears being boring, (as does their audience), so using engaging and energy-filled colors will show your audience that you know how to have a good time. Each of these palettes represents some of the key characteristics of the Jester brand archetype: energetic and spontaneous, entertaining and captivating, and clever and humorous.
Color Palettes for the Hero Brand Archetype
Heroes are bold and strong, so they deserve color palettes that are just the same! Hero brands use inspiring and sometimes intense design to catch the eye of their audience and draw them in and keep them interested in what they have to offer.
Color Palettes for the Citizen Brand Archetype
Color Palettes for the Innocent Brand Archetype
Color Palettes for the Caregiver Brand Archetype
Color Palettes for the Creator Brand Archetype
Color Palettes for the Magician Brand Archetype
Magicians and their tricks are both eye-catching and impressive. They draw you in with their promises of miracles and impress you when these seemingly impossible claims come to fruition. The color palettes for Magician brand archetypes catch clients' eyes and then keep them enticed to witness the magic. Each palette below caters to slightly different characteristics that the Magician shows: their imagination and confidence, their strategy and charisma, and their spirituality and ability to captivate.
Color Palettes for the Sage Brand Archetype
Color Palettes for the Rebel Brand Archetype
Outspoken in what they believe in, Rebels are bold and noticeable. They don’t necessarily try to stand out, but because of their disruptive nature, they tend to be seen.
Color Palettes for the Lover Brand Archetype
Color Palettes for the Ruler Brand Archetype
Historically, royalty and power have been associated with colors such as gold, purple, black, and silver.
Using this as a starting point we can build out color palettes for the Ruler that convey the following different characteristics and traits of this powerful brand archetype: responsible and sophisticated, dominant and a leader, and polished and successful.
How to Build a Better Website Part 1: Why the Foundation Isn't What You Think
Building a website might seem like the obvious first step when you're developing your brand, but it shouldn't be. Before you choose a homepage layout or start picking fonts, you need to know who your brand is and how you want it to feel. This guide shares 4 essential tips for building a better website, including how to use your brand assets, incorporate testimonials, create clear CTAs, and communicate more effectively with less.
How to Create a Balanced Instagram Grid and Drive Brand Recognition
So you want to win more dreamy clients and convert people from followers into brand-obsessed loyalists? One way to do this is by building a more balanced Instagram grid. This best practice doesn't require a huge marketing budget or expert design skills, but it does ask you to lean into one really important principle: Balance. More on that here.
3 T-Swift Approved Brand Strategies you can use starting TODAY
Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.
3 Branding Lessons We Can Learn From Super Bowl Ads
Super Bowl ads are a goldmine for anybody who wants to add some best practices into their own branding playbook. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most iconic Super Bowl ads of years past. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park
Embracing the 2024 Pantone Color of the Year: A Strategic Guide for Brands
Pantone has once again unveiled its Color of the Year, "Peach Fuzz." This light, delicate shade, nestled between the warmth of pink and orange, marks the 25th anniversary of Pantone's Color of the Year program. In this educational blog, we'll delve into the significance of the 2024 Pantone Color of the Year, Peach Fuzz, and provide actionable insights for emerging brands or those considering a rebrand, showcasing how integrating this color trend can strategically elevate their brand presence.
5 Signs Your Brand Isn't Working For You (And It's Not a Visual Problem)
Wondering how to know when it’s time to rebrand? The answer isn’t always a new logo, color palette, or website. Sometimes the real issue is that your brand no longer reflects the business you’ve actually built. Here are 5 signs it may be time to reassess your brand, including when your identity feels off, your business or audience has shifted, or your pricing has outgrown your current positioning.
16 Branding Terms to Know
Branding is a lot more than logos, colors and fonts. Want to better understand branding? Here’s our list of 16 branding definitions and terms to know.
Build Your Business AND Live Your Best Life: Here's How
Here's what I wish someone would have told me all those years ago: You can build your own business and live your best life, whatever that means for you. You don't have to choose! Here are five secrets that will save you tons of time and headache along the way to building a sustainable business that leaves plenty of time for play.
Design Inspiration From Agency Clients in 2023
2025 Instagram Sizing Guide
Top 2023 Write-Offs
Guest Blog: How to build a network that consistently grows your business
Guest Blog: Yes, You Can Be Flexible and Maintain Boundaries (in three ways)
7th Times the Charm: How To Use The Rule Of Seven
Building a Brand-Centric & Compelling Website
The connection between branding and website design is often misunderstood. Want to build a branded website? Get our best website branding tips in this guide.
2 Quick Tips for Hiring Your Dream Team
How to Choose Fonts That Reflect Your Brand Personality
Using the 12 Brand Archetypes to Catapult Your Brand
3 Logo Variations Every Brand Needs
Creator: Branding Inspiration
Sage: Fonts
Sage: Branding Inspiration
Ruler: Fonts
Ruler: Branding Inspiration
Rebel: Fonts
Rebel: Branding Inspiration
Lover : Fonts
Magician: Fonts
Creator : Fonts
Jester: Branding Inspiration
Jester: Fonts
Innocent: Branding Inspiration
Innocent: Fonts
Explorer: Fonts
Explorer: Branding Inspiration
Hero: Fonts
Hero: Branding Inspiration
Citizen: Branding Inspiration
Citizen: Fonts
Lover: Branding Inspiration
Magician: Branding Inspiration
Caregiver: Branding Inspiration
Caregiver: Fonts
Social Media Marketing 101
Three make up tips for your next brand photoshoot
Three hair tips for your next brand photoshoot
Sage Brand Archetype
Ruler Brand Archetype
Rebel Brand Archetype
Magician Brand Archetype
Lover Brand Archetype
Jester Brand Archetype
Innocent Brand Archetype
Hero Brand Archetype
Explorer Brand Archetype
The Explorer brand archetype is bold, independent, authentic, and driven by freedom, growth, and discovery. But choosing an Explorer color palette is about more than picking earthy greens or adventurous colors. Your visual identity should reflect who your brand already is. Explore three distinct Explorer color palettes and learn how to use color strategically to express individuality, independence, motivation, and a love of discovery.
Creator Brand Archetype
The Citizen Brand Archetype
Caregiver Brand Archetype
How to Make Others Feel Seen, Heard, and Loved
How using personal style can help you and your business stand out
How to use color to take your brand photoshoots to the next level
How to dress for your brand
4 Ways to Know You’re Tapping Into Your True Self
Understanding your true self can unlock additional power and potential within you. This blog will show you four ways to know you are tapping into your true self.
As Seen On: Her Next Chapter Podcast
Check out this episode of “Her Next Chapter” to get a little inside scoop about my why and what drives me.
Can Good Branding Make You More Money?
If you’re thinking of investing in branding design, then you’re probably wondering: what is the impact of branding on a business? Click to explore branding return on investment.
Brand Identity Case Study: A to Z Psychology
In this branding case study, we take a look at the project for Dr. Ashlee Zito, owner of A to Z Psychology. Click for inspiration for your own branding projects.
Guest Blog: Your Energetic Strategy
Understanding your Human Design Energy Type can impact your marketing, networking, and overall business vision. Learn the strategy of each type and how to incorporate it into your business.
Guest Blog: Aquarius Season
Leveraging the power of Aquarius season as a business owner can help ensure you make the most of this impactful time in astrology.
How to Create an Obsess Worthy Email Signature in Gmail
Email signatures are a great way to incorporate your branding into your client communication. In this blog, we will walk through how to create a branded email signature.
Branding Case Study: Molly McNeil
See this beautiful brand reveal as we walk through our latest project completed for Molly McNeil.
Guest Blog: Human Design Basics
Leveraging the power of your Human Design Chart can help you navigate both personal and professional planning. Learn how your Human Design Type can drive major growth for your business.
Guest Blog: Capricorn Season
Leveraging the power of Capricorn season as a business owner can help ensure you make the most of this impactful time in astrology.
Guest Blog: Sagittarius Season
We’re back again for CEOs that follow the stars! As an entrepreneur, creator, goal-achiever, you’ll be happy to know we have entered one of the most optimistic and joyful times of the year. It’s called Sagittarius season.
Guest Blog: Scorpio Season
As a boss, you might plan your business year around the quarters or a fiscal calendar. Maybe you even plan your work around holidays and vacations you plan to take. But do you plan your work around the astrological seasons? I'm here to convince you that you should.
8 Tools I Use Daily to Make my Life Easier
There are so many tools out there that can help with productivity, creativity, organization, and design. Here are a few of the tools my team and I use daily. I hope this helps you to take your work to the next level and thrive!
How to Choose a Color Palette for Your Brand
So, have you ever wondered how to curate the perfect color palette for your brand? If so, you've come to the right place! I'm here to share a few personal insights from my experience as a designer to help you understand a bit more about colors and color palettes.
5 Mindset Shifts to Help You Eliminate Branding Overwhelm
With American consumer culture becoming more focused on everything that encompasses a brand - the look, design, messaging, mission, and more - companies are paving the way with new and exciting ideas every day. And for those of us who are more visually or creatively inclined, the right brand can make the difference in whether we buy the product or not.
Why You Need a Submark
When I tell people I’m a designer, most often they respond and say, “Oh, so you make logos, right?”. Well, yes! But there is so much more to visual design than just a logo. Designers create patterns, moods, vibes, illustrations, animations, artwork - the list could go on and on. Design itself is so much more than logo creation. It’s the creation of a visual aesthetic that supports a brand, idea, or person.
How to let your personality SHINE in your branding
I want you to think about your brand as a person. Whether YOU are your brand and you provide a service or your brand is product based, come up with a fictional person to represent the personality of your brand, or think about your own personality and how that represents your brand.
How to use Different File Types for Your Brand
Here, you’ll find a little information about the most commonly used and requested file types that you might encounter in your work. Gone will be the days where you think, “Wow, I have no clue what any of this means. I wish someone would tell me”. Those days are over!
How to Use Negative Space in Your Designs
Negative space is frequently misunderstood by non-designers; while some may see it as wasted space, it’s not. Your design needs room to breathe!
Branding Case Study: Jen Briggs
The Jennifer Briggs is a Brand that prioritizes the experience and energetic exchange between Jen/The Brand & her consumer.
Why you need a Style Guide for your brand
No surprise here....I am passionate about good branding and I firmly believe it will elevate your business. The right font pairings, colors, logos and marks (swoon) together tell the world what your brand stands for & what it’s all about.
Branding Case Study: Little Words Project
Little Words Project® encourages women to both be kind to themselves and to others. Curating fun, carefree, feminine vibes while elevating above an overly-youthful feel, we used minimalistic design elements, a clean, sans-serif font, and soft color palette for this extra loving, kind brand.
As seen on: Yoga Magic
Ashley is an amazing host who asked me some truly thought provoking and powerful questions. You can hear us discuss the realities of being millennial mothers, the uneven load that comes with being the birthing parent, and my own personal birth story.