If you've ever sat down to design your brand visuals—or hand over brand guidelines to a designer—you’ve probably run into a bunch of confusing color terms: HEX codes, RGB, CMYK, PMS... what do they all mean?

And more importantly—when should you use which one?

Today, let's break it down without the jargon overload. Here’s your quick-start guide to color codes and how they fit into building a brand that actually looks cohesive everywhere you show up.

You're rebrand is complate…but what’s next when you finish?

Here is a list of all the places your branding should be updated to be consistent across every touchpoint after your finish your rebrand.

Dreamy compositions deliver a memorable brand story, and memorable branding is what earns you follows and, more importantly, wins you dreamy clients. So, how do we nail composition when it comes to our social media feeds? And what elements should we be paying attention to? Ask and you shall receive, my friend!

From one small-business owner to another, here are a few things you should absolutely keep in mind when building the amazing bit of digital collateral that is your website. These branding tips are an excellent place to start to help you drive brand voice and visuals, and fully deliver on the web experience.

Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.

As a brand designer, I get asked all the time “how do I know it’s time to rebrand my business?” I’ve compiled 5 considerations that indicate it’s time to change your Brand Identity.

So, have you ever wondered how to curate the perfect color palette for your brand? If so, you've come to the right place! I'm here to share a few personal insights from my experience as a designer to help you understand a bit more about colors and color palettes.