The Real Reason to Raise Your Rates (It's Not About the Money)
Raising your rates isn't just about increasing your revenue. It's about buying back your time. When you charge more, you can reach the same income goal with fewer clients, fewer projects, and less capacity tied up in client work. This post explores the real reason to raise your rates and how better pricing can create more room for the life and work you actually want.
Your Email List Is Talking. Are You Listening?
Is your email list getting bigger but your engagement getting smaller? A bloated list can hurt more than your open rates. It can cost you money, impact deliverability, and make it harder to understand who is actually paying attention to your brand. Learn how to clean your email list by re-engaging inactive subscribers, removing hard bounces, clearing duplicates, and creating a healthier audience that is actually interested in hearing from you.
The Six-Month Strategy Behind a Six-Figure Launch
A $110,000 launch doesn't start on launch day. Here's the full six-month strategy behind the most recent BrandShift Method launch, from cold audience content to conversion event to cart close.
Why Two Businesses Charge Wildly Different Prices for the Same Thing
Why can one business charge $32 for something another sells for $9? The difference isn’t always the product or service itself. It’s positioning. Your brand positioning shapes how people perceive your value before they ever see your price, and strong positioning can make your rates feel like an obvious fit rather than something you have to justify. Here’s how to recognize the gap between your price and your position, and what to do about it.
How to Raise Your Rates Without Losing Clients
Ready to raise your rates but worried about losing clients? Raising your prices doesn’t have to mean making one huge, uncomfortable leap. The Stair-Step Method gives you a practical way to increase your rates gradually while protecting existing client relationships and getting new leads onto your new pricing immediately. Here’s how to raise your rates with more confidence, strategy, and room to grow.
The Six-Month Strategy Behind a Six-Figure Launch
A $110,000 launch doesn't start on launch day. Here's the full six-month strategy behind the most recent BrandShift Method launch, from cold audience content to conversion event to cart close.
6 Reasons Your Warm Leads Aren't Closing (And It's Not What You Think)
Think your leads are going cold? They're probably not. Here are the 6 sales conversation patterns killing your closes… and what to do instead.
How to Clean Your Flodesk Email List Without Losing Your Mind
Keeping your Flodesk account and subscriber list clean is a simple but powerful habit that protects your deliverability, strengthens your brand reputation, and ensures every message reaches the people who actually want to hear from you. In this post, I explain why regular list hygiene matters for open rates and brand trust, show step-by-step how to remove inactive subscribers, merge duplicates, and update tags and segments, and offer best practices for re-engagement and GDPR/anti-spam compliance. I also include a ready-to-use Claude skill you can download and install to automate these tasks on a monthly schedule…so you maintain a healthy list without it taking over your to-do list.
How to Upload Custom Fonts in Squarespace (Finally! No Code. No Tears.)
If you’ve ever fallen in love with a font that isn’t in Squarespace’s default library (lol, same), today is your day: Squarespace now lets you upload your own custom fonts — no CSS wizardry required.
Yes, friend. We are dragging. We are dropping. We are thriving.
The Different Types of Color Codes (And Why They Matter for Your Brand)
If you've ever sat down to design your brand visuals—or hand over brand guidelines to a designer—you’ve probably run into a bunch of confusing color terms: HEX codes, RGB, CMYK, PMS... what do they all mean?
And more importantly—when should you use which one?
Today, let's break it down without the jargon overload. Here’s your quick-start guide to color codes and how they fit into building a brand that actually looks cohesive everywhere you show up.
Where to Use Your New Branding
You're rebrand is complate…but what’s next when you finish?
Here is a list of all the places your branding should be updated to be consistent across every touchpoint after your finish your rebrand.
3 T-Swift Approved Brand Strategies you can use starting TODAY
Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.
Embracing the 2024 Pantone Color of the Year: A Strategic Guide for Brands
Pantone has once again unveiled its Color of the Year, "Peach Fuzz." This light, delicate shade, nestled between the warmth of pink and orange, marks the 25th anniversary of Pantone's Color of the Year program. In this educational blog, we'll delve into the significance of the 2024 Pantone Color of the Year, Peach Fuzz, and provide actionable insights for emerging brands or those considering a rebrand, showcasing how integrating this color trend can strategically elevate their brand presence.
5 Signs Your Brand Isn't Working For You (And It's Not a Visual Problem)
Wondering how to know when it’s time to rebrand? The answer isn’t always a new logo, color palette, or website. Sometimes the real issue is that your brand no longer reflects the business you’ve actually built. Here are 5 signs it may be time to reassess your brand, including when your identity feels off, your business or audience has shifted, or your pricing has outgrown your current positioning.
Design Inspiration From Agency Clients in 2023
Top 2023 Write-Offs
Guest Blog: How to build a network that consistently grows your business
Guest Blog: Yes, You Can Be Flexible and Maintain Boundaries (in three ways)
7th Times the Charm: How To Use The Rule Of Seven
Building a Brand-Centric & Compelling Website
The connection between branding and website design is often misunderstood. Want to build a branded website? Get our best website branding tips in this guide.
2 Quick Tips for Hiring Your Dream Team
How to Create an Obsess Worthy Email Signature in Gmail
Email signatures are a great way to incorporate your branding into your client communication. In this blog, we will walk through how to create a branded email signature.
8 Tools I Use Daily to Make my Life Easier
There are so many tools out there that can help with productivity, creativity, organization, and design. Here are a few of the tools my team and I use daily. I hope this helps you to take your work to the next level and thrive!
Why You Need a Submark
When I tell people I’m a designer, most often they respond and say, “Oh, so you make logos, right?”. Well, yes! But there is so much more to visual design than just a logo. Designers create patterns, moods, vibes, illustrations, animations, artwork - the list could go on and on. Design itself is so much more than logo creation. It’s the creation of a visual aesthetic that supports a brand, idea, or person.
How to use Different File Types for Your Brand
Here, you’ll find a little information about the most commonly used and requested file types that you might encounter in your work. Gone will be the days where you think, “Wow, I have no clue what any of this means. I wish someone would tell me”. Those days are over!
How to Use Negative Space in Your Designs
Negative space is frequently misunderstood by non-designers; while some may see it as wasted space, it’s not. Your design needs room to breathe!
Why you need a Style Guide for your brand
No surprise here....I am passionate about good branding and I firmly believe it will elevate your business. The right font pairings, colors, logos and marks (swoon) together tell the world what your brand stands for & what it’s all about.