Web, Web Design Sara Schultz Web, Web Design Sara Schultz

Your Website Isn't Converting Because of Design. Here's the Real Reason.

A beautiful website can still miss the mark if the identity behind it isn’t clear. In Part 2 of this better-website series, we’re getting into website design strategy, from creating a strategic homepage flow to translating your navigation into a thoughtful user experience. Because great website design isn’t just about making things look good. It’s about creating a clear, intentional experience that starts with a brand identity you’ve actually decided on.

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Branding, Web, Web Design, Brand Strategy Sara Schultz Branding, Web, Web Design, Brand Strategy Sara Schultz

How to Build a Better Website Part 1: Why the Foundation Isn't What You Think

Building a website might seem like the obvious first step when you're developing your brand, but it shouldn't be. Before you choose a homepage layout or start picking fonts, you need to know who your brand is and how you want it to feel. This guide shares 4 essential tips for building a better website, including how to use your brand assets, incorporate testimonials, create clear CTAs, and communicate more effectively with less.

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