Welcome to the Blog:
Resources to help tell your best brand story,
rooted in strategy. Think of this like the foundational lessons
needed for building your best brand yet.
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If you've ever sat down to design your brand visuals—or hand over brand guidelines to a designer—you’ve probably run into a bunch of confusing color terms: HEX codes, RGB, CMYK, PMS... what do they all mean?
And more importantly—when should you use which one?
Today, let's break it down without the jargon overload. Here’s your quick-start guide to color codes and how they fit into building a brand that actually looks cohesive everywhere you show up.
You're rebrand is complate…but what’s next when you finish?
Here is a list of all the places your branding should be updated to be consistent across every touchpoint after your finish your rebrand.
Dreamy compositions deliver a memorable brand story, and memorable branding is what earns you follows and, more importantly, wins you dreamy clients. So, how do we nail composition when it comes to our social media feeds? And what elements should we be paying attention to? Ask and you shall receive, my friend!
From one small-business owner to another, here are a few things you should absolutely keep in mind when building the amazing bit of digital collateral that is your website. These branding tips are an excellent place to start to help you drive brand voice and visuals, and fully deliver on the web experience.
Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.
As a brand designer, I get asked all the time “how do I know it’s time to rebrand my business?” I’ve compiled 5 considerations that indicate it’s time to change your Brand Identity.
So, have you ever wondered how to curate the perfect color palette for your brand? If so, you've come to the right place! I'm here to share a few personal insights from my experience as a designer to help you understand a bit more about colors and color palettes.
Brand Strategy
Using the 12 Brand Archetypes to Catapult Your Brand
Every brand has a unique personality, a vibe that sets it apart—and that’s where brand archetypes come in. Archetypes are the storytelling framework that helps you connect deeply with your audience by embodying traits they relate to and admire. So how can you use this to catapult your brand?
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STRATEGY
Is what sets a ho-hum brand and an obsess-worthy brand apart.
LET’S STRATEGIZE YOUR BRAND:
Brand Archetypes
The Brand Archetypes are a powerful starting point for building your best brand ever. Rooted in marketing psychology, all of my Brand Archetype content is geared towards activating a strong strategy through mood board, colors, and fonts that connect with what your dreamy clients want. I recommend starting with the overview content and then diving into your specific Brand Archetype to learn more. Happy falling down a brand rabbit hole!!
Let’s see what else you can do with
Brand Archetype Mood boards
LEt’s dive a little deeper
Brand Archetype Colors
More strategy resources for you
Brand Archetype Fonts
READY TO CRANK UP YOUR BRAND STRATEGY?
Group Coaching to Transform Your Brand
The all-in-one brand rehab you desperately need to gain clarity, define your brand voice, and create your visual identity for the ultimate transformation from meh to magnetic.
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3 Logo Variations Every Brand Needs
Deciding on all of these elements and putting them together is exactly what brand design is all about. Your logo is one part of this equation, and for it to operate successfully it needs to be flexible and versatile. After all, it’s going to be used in a multitude of different ways. Learn the three logos you need to build brand obsession every time.
WHO DOESn’T LOVE A QUIZ?
Discover your celebrity
brand persona
Ready to take your brand to the next level? Knowing who you are and what you stand for is the first step in connecting with your dreamy clients. Take the Celebrity Brand Persona Quiz to match with your celeb and unlock your brand potential. Then go build that brand obsession, baby.