Branding Case Study: Little Words Project
CURATING FUN, CAREFREE, FEMININE VIBES WAS OUR KEY BRANDING GOAL.
The Work:
branding
web design
packaging
print + web collateral
Little Words Project® encourages women to both be kind to themselves and to others. Curating fun, carefree, feminine vibes while elevating above an overly-youthful feel, we used minimalistic design elements, a clean, sans-serif font, and soft color palette for this extra loving, kind brand.
LITTLE WORDS PROJECT® IS A COMMUNITY OF NICE GIRLS THAT BELIEVES IN SUPPORTING WOMEN ALWAYS,
COLLABORATION WINS OVER COMPETITION, & KINDNESS BUILDS CONFIDENCE AND FOSTERS SELF-LOVE.
With Fashion Jewelry projected to be a $30 Billion industry, LWP® came to me with a great mission in mind: impact the market with a core message of kindness, leaving the mean-girl mentality behind. But their existing brand assets were limiting and youthful. They craved a look that was feminine and girly, but tailored and modern. On-trend without being trendy. Captivating for a wide range of ages. And centered around their core values of self love, kindness, collaboration, authenticity, and inclusivity.
I worked with the LWP team to expand their branding to a more strategic, refined form, leaving plenty of room for the intentions of their handcrafted bracelets to shine: expressive, handwritten typography paired with a grounding sans serif font; a minimalistic diamond submark to be used alone or as a fun pattern, and a pink color palette leveraging deep navy and warm cream hues to balance the femininity.
THE RESULT IS A BRAND THAT SUPPORTS THEIR GROWTH PLANS TO EXPAND THEIR OFFERINGS WHILE PROVIDING ASSETS AND DIRECTION FOR THEIR IN-HOUSE CREATIVE TEAM TO EXECUTE AN IMPRESSIVE BRAND EXPERIENCE.
Raising your rates isn't just about increasing your revenue. It's about buying back your time. When you charge more, you can reach the same income goal with fewer clients, fewer projects, and less capacity tied up in client work. This post explores the real reason to raise your rates and how better pricing can create more room for the life and work you actually want.