The Explorer brand archetype is bold, independent, authentic, and driven by freedom, growth, and discovery. But choosing an Explorer color palette is about more than picking earthy greens or adventurous colors. Your visual identity should reflect who your brand already is. Explore three distinct Explorer color palettes and learn how to use color strategically to express individuality, independence, motivation, and a love of discovery.

This brand archetype fears being boring, (as does their audience), so using engaging and energy-filled colors will show your audience that you know how to have a good time. Each of these palettes represents some of the key characteristics of the Jester brand archetype: energetic and spontaneous, entertaining and captivating, and clever and humorous. 

Heroes are bold and strong, so they deserve color palettes that are just the same! Hero brands use inspiring and sometimes intense design to catch the eye of their audience and draw them in and keep them interested in what they have to offer.

Magicians and their tricks are both eye-catching and impressive. They draw you in with their promises of miracles and impress you when these seemingly impossible claims come to fruition. The color palettes for Magician brand archetypes catch clients' eyes and then keep them enticed to witness the magic. Each palette below caters to slightly different characteristics that the Magician shows: their imagination and confidence, their strategy and charisma, and their spirituality and ability to captivate.

Outspoken in what they believe in, Rebels are bold and noticeable. They don’t necessarily try to stand out, but because of their disruptive nature, they tend to be seen.

Historically, royalty and power have been associated with colors such as gold, purple, black, and silver.

Using this as a starting point we can build out color palettes for the Ruler that convey the following different characteristics and traits of this powerful brand archetype: responsible and sophisticated, dominant and a leader, and polished and successful.