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Black background with the words 'BRAND ESSENCE' in bold white and black text in the center.

MEET THE STUDENT

“My brand helps curious humans who experience a sense of "not-enoughness.”

Six images of vintage theater seats, some showing wooden seats with pink upholstery and a plant with a disco ball in the background, overlaid with the text 'BRAND ESSENCE'.

ALEXA’S MAGIC

“By blending grounded rituals with joyful exploration, my mission is to help others embrace the messy, beautiful process of being human, fostering a life rooted in love, presence, and community.”

Excerpt taken from a portion of Alexa’s work in brandshift Method™

BRAND COLORS

Colored dots in pastel pink, blue, lime green, purple, dark blue, and rusty red, with black text above reading "COLOR RAINBOW" and smaller text below that says "a vibrant color palette".

BRANDSHIFT METHOD WINS:

VIP Shift meant extra 1:1 time for Alexa and me to develop the brand visuals, including these personal, hand-drawn design elements Alexa created.

APPLICATION

A collage of six images, including pink theater seats, a presentation slide with text, a multiplex phone, a lotion and flower arrangement, a calm ocean scene, and a beach umbrella. The collage contains various text overlays such as headings and placeholder text.

LOGOS

Centered text on black background reading 'BRAND ESSENCE' in bold, dark letters.
Black background with a white horizontal line and the words "BRAND ESSENCE" in bold black letters centered in the middle.