A colorful poster showing a girl in a swimsuit and sunglasses, sitting with arms raised in front of palm trees, with the words 'raelo swim' and a star doodle written on it.
Illustration of a sun with a semi-circle shape and rays extending outward in a beige color.
Stylized text that says 'raeloo swim' in pinkish-brown cursive font with a small star doodle next to it.

MEET THE STUDENT

“Our purpose-driven swimwear is designed to make mamas and their littles feel stylish, comfortable, and ready to make a splash.”

Advertisement for a blue floral swimsuit featuring a halter top and bikini bottom, with labels pointing to design details, and promoting free shipping on raeloswim.com with a $40 minimum purchase.

RAELO’S MAGIC

“From poolside to beach days, Raelo is a celebration of body confidence, empowering moms to dive in with their kids—without hesitation.”

BRAND COLORS

Color palette with five circles in shades of pink, beige, cream, white, and dark teal.
Smiling girl with sunglasses wearing a blue floral swimsuit, arms raised, sitting outdoors.

BRANDSHIFT METHOD WINS:

Creating clarity with the brand early on meant leading in the market and impacting immediately with an elevated brand message. Mamas felt quick trust with founder Rachel, who was able to make a splash at markets and invest in expanding styles, colors, and patterns.

Plain beige background with no objects or text.
White handwritten text saying 'raeflo swim' with a small star drawing on a black background.

LOGOS

A woman with long hair, wearing a matching two-piece outfit with purple and white floral pattern, standing in front of a sofa in a living room setting.

APPLICATION

A young girl with dark hair wearing blue sunglasses and a blue floral dress, holding a matching outfit, standing against a plain background.
Pastel pink background with the words 'x', a heart, and a sun drawn in soft colors. Small text at the bottom says 'raelo swim' with a star icon.
Advertisement for a blue floral two-piece swimsuit called The Peplum Suit, featuring adjustable straps, reversible design, ruffled top, skeletal detail, and floral pattern, with pricing and free shipping information.
Simple illustration of a rising or setting sun with rays.