S3E1: Why "Just Raise Your Prices" Is the Worst Advice in the Industry

You've heard it a thousand times. "Just raise your prices."

From your coach. From your mastermind. From every hype account with a Canva template and a good ring light.

And here's the thing — the destination isn't wrong. Yes, you should charge more.

But the advice skips the only conversation that actually matters: what has to be true about your brand before the price can hold.

Because you can say the number confidently, not flinch, not apologize for it — and still watch them say "let me think about it."

That's not a confidence failure. That's something else entirely.

In this episode we're burning down the advice and getting to what's actually underneath it — because until we clear this up, nothing else in this season is going to stick.

In this episode:

• Why "just raise your prices" is the most well-intentioned and least useful advice in the industry

• What's actually happening when a confident delivery still doesn't convert

• The question this entire season is built around — and why the answer isn't what you've been told

• A tease of the $750 → $7,500 jump: same scope, same work, overnight — and why it had nothing to do with believing in myself more

This is Episode 1 of 6. Stay with me…Episode 2 is where it gets really good.

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Watch now:

Listen now:

Why "Just Raise Your Prices" Is the Worst Advice in the Industry

Have thoughts? Any questions? Head over to IG and tell me all about it! DM me @heysaraschultz

If your brand is giving meh instead of magnetic, we need to talk. I help hands-on founders build the kind of brand people get obsessed with… and yes, it still looks hot.

Not just strategy.
Not just copy.
Not just visuals.

It’s full-breadth, all-in, deep brand building. So your business finally feels as good as it looks (and actually works, too).