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Transform your
ho-hum brand to hot-damn in only 8 weeks!

We start Oct 7th!

STOP GUESSING (AND SECOND GUESSING)

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A student made this. And you can, too.

Bringing your ideas to life can be hard. brand.ing helps you set the foundation for your business, gain clarity on your brand vision + aesthetic, and create a truly captivating brand identity, like student Kelly did 🙌🏼

Ready to build your own brand obsession?

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Set the foundation for your business

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Gain clarity on your brand vision

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create a truly captivating brand identity

I’VE COACHED

SERVICE PROVIDERS

JEWELRY DESIGNERS

COACHES

SERVICE PROVIDERS JEWELRY DESIGNERS COACHES

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REALTORS

ARTISTS

PHOTOGRAPHERS

REALTORS ARTISTS PHOTOGRAPHERS

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FREELANCERS

WRITERS

FASHION DESIGNERS

FREELANCERS WRITERS FASHION DESIGNERS

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You’re going to love it as much as our brand.ing alums do:

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A screenshot of a text message conversation between two people discussing branding and their support for Locket Sisters, with heart emojis.
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$2,800

ONE TIME

Pay in full today and save $200. Get all the benefits with a little cash savings for you.

✓ 8 Weeks of LIVE Calls

✓ Unlimited access

✓ Hundreds of pages of content and tutorials

✓ Print ready and digital homework sheets

✓ Canva templates

✓ Pay once and done

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SAVE $200

Now enrolling! We start October 7.

Choose your plan. Either way, you get the same great content.

$1,500/mo

for two months

Pay $1,500 now and $1,500 next month. Choose the payment plan if this feels good and accessible for you.

✓ 8 Weeks of LIVE Calls

✓ Unlimited access

✓ Hundreds of pages of content and tutorials

✓ Print ready and digital homework sheets

✓ Canva templates

✓ Two monthly payments and you’re in

Create brand obsession built with strategy, intention & expert design support.

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Your brand can look this good too…

Look at the branding students created after just 8 weeks!

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This group changed my life ❤️

10/10 Will recommned to my business besties ⭐️

This group changed my life ❤️ 10/10 Will recommned to my business besties ⭐️

Are you TOTALLY exhausted of…

🥴

Trying to DIY your logo and your branding?

You know what it should look like in your head, but it’s just not translating. And now, you look cheap. NO ONE BUYS FROM CHEAP.

😵‍💫

Content burnout!?

You’re exhausted when it comes to making content. What color? What font? What template? Nothing feels right, you’re constantly chasing the new designs in Canva, and all the while your gut is telling you there’s a better way.

🤯

Feeling like you’re doing it wrong?

Are you strategic with your brand? You know this could (and SHOULD) be built on a foundation of strategy. But instead, your brand is like a house of cards that you’re a little embarrassed about.

💔

Loneliness?

THIS IS HARD. You don’t have to explore brand building alone. You can have the legitimate, incredible brand you’ve always dreamed of. And you don’t have to do it alone.

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You need a solid plan and brand-strategist hand to hold. Give me 8 weeks. We’ll transform your brand, together.

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HERE’S WHAT I NEED YOU TO KNOW:

Your dreamy clients wants to feel emotionally connected to you

It’s time for you to evolve your business into an obsess-worthy brand. When your brand identity is in total alignment to your business goals, you can more quickly captivate your dreamy client and close the sale. This isn’t about having a pretty brand, it’s about making an emotive connection with who you dream of working with…

I’m Sara. Your coach and cheerleader.

I run a brand agency, helping clients create multi-millions of dollars in revenue through brand strategy and design.

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NOW ENROLLING! WE START OCT 7th!

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An exclusive 8 week group-coaching program to develop your brand with strategy, intention, and expert design support.

💪🏼Set the foundation for your brand strategy

🎨Gain clarity on your brand vision + aesthetic

🫶🏽Create a truly captivating brand identity.

💰Without the design agency investment.

This isn’t your average brand strategy crash course.

Leveraging decades of collective expertise from my brand agency, Free Afternoon™, I’m hand-holding you through 8 weeks of brand-centric and design-focused foundational lessons that lead to obsess-worthy greatness for you and your brand.

Exactly what I do for my clients, but without the agency price tag.

 Let’s Break it down

Here’s everything you’ll learn in eight weeks

weeks 1-2

Who are you? And who is your brand?

You’ll explore who you are as a founder and how you can translate that to your brand persona. You’ll learn what on-brand means for ‘you’ as the human and ‘you’ as the brand. Welcome to the party… this is going to feel like therapy.

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week 3

Who is your dreamy client?

Not only will you identify who your dreamy client is, we’ll also talk about how to get them to fall for you. And, we’ll explore how you solve your dreamy clients’ issues.

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weeks 4-5

Vison, Mision, Values

Now that you know who your brand is, how you interject you into the brand, and what your dreamy client needs, you’ll develop the core foundational elements that everything else is built off of. All rooted in expertly guided strategy.

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weeks 6-7

Brand identity development

From moodboarding to finalizing logos, you’ll create the actual brand assets that create your aesthetic and identity. You’ll develop the visual mood for your brand, color palette, fonts, a main logo and a secondary logo.

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week 8

How to use your branding

Now that your visuals are created, you’ll learn how to use your assets and continue self-creating content to drive brand recognition.

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THIS IS SO FOR YOU IF:

🤓 You’re a high performer and are ready to finally focus on building a brand
🥳 You are ready to create clarity and make smart, brand centric decisions
⏰ You’re tired of feeling debilitated from posting content because nothing feels right
😴 You are ready for a path to captivating your dreamy clients… even while you sleep
🙌🏼 You can make the live calls OR NOT! See the FAQs.

THIS IS NOT YOUR THING IF:

🥴 You can’t commit to doing the work
💔 You aren't willing to participate in a group coaching setting
😵‍💫 You aren’t sure if you want to run your business or not

WE LOVE A BONUS

WE LOVE A BONUS

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BUT THAT’S NOT ALL. JUST FOR SIGNING UP, YOU’LL ALSO GET:

✔️ My Brand Strategy Workbook

✔️ The IG tool you really need to drive brand recognition on the Gram the easiest way possible: my Instagram Font Guide

✔️ Instant access to my course Instagram Course, The Good Feed™

✔️ Invite only access to brand.ing membership, a members-only portal for ongoing support and 2x monthly calls to build your best brand yet (plus a ridiculous amount of freebies, like templates and lessons)

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Watch what happens next:

Are you ready for this?

✅ Dreamy clients who can’t wait to purchase from you
✅ A shorter sales pipeline to get clients closed faster
✅ A strategy driven brand identity that WOWs
✅ Faster and easier content creation that actually drives brand recognition

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EXCLUSIVE FOR PREVIOUS MEMBERS:

The brand.ing Graduates Group. Where your brand obsession takes off.

Welcome to your exclusive access to members-only content. Through this portal, you’ll find made-for-you content and video lessons only available to members. Plus, you can join twice-monthly calls with me. Drop in when you can or come to them all; we’ll cover mini lessons on activating your brand assets and have open-forum office hours for you to trouble shoot your exact brand questions and conundrums.

“YOUR GROUP WAS LIFE CHANGING!”

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A young girl wearing sunglasses and a floral swimsuit, smiling with arms raised in a joyful pose.
Smiling young girl wearing round sunglasses and a sleeveless floral dress, with arms raised in a joyful pose.
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You’re more capable than you think you are

This program is designed to ensure your dreamy client sees you, knows you, understands you, and most importantly, remembers you.

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I THNK YOU DESERVE BRAND OBSESSION

I THNK YOU DESERVE BRAND OBSESSION

This high-touch group program is created to help you DIY with expert-level results

I’m with you 100% of the way, providing real-time feedback and developing ideas right along side you. Not only will you have eight 60 minutes live sessions with me, but also options to add more time with me if needed. I’ll know you and your brand intimately and provide totally customized support throughout the entire course.

It’s not just me you’ll tap into, either. You’ll be surrounded by a group of totally incredible business owners just like you. Collectively, you’ll support, encourage, and supply critical feedback to ensure the brand identity you build is one that’s not only likable, but totally strategic, too. You don’t have to suffer through building an epic brand alone.

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So how does this work?

Weekly on Mondays, you’ll get access to the educational content for the week. It doesn’t matter if you join live on the Zoom presentation or not; you’ll get the replay and be armed with what you need to do the homework for the week. Lessons and homework will vary week by week.

Then, we’ll hang out in a private Group Chat via Voxer. Feedback, brainstorming, Q&A, support, community… this is really where the magic happens.

 DIY better with proven Design strategies

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 Learn from a branding expert

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 Designer results at a fraction of the cost

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Build a solid foundation in just 8 weeks 

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Create brand obsession built with strategy, intention & expert design support.

NOT SURE YOU’RE READY FOR THIS?

DIY your way to an epic brand without doing it totally alone

Be a BETA TESTER for my brand new Brand Strategy Workbook, BRANDED. From totally confused to finally finished, you’ll build a better brand foundation following our step-by-step workbook. Completed on your own time and at your own pace, you get all the goods, but on your own terms.

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GET THE WORKBOOK

FAQs

  • We meet weekly in Zoom to go over content, however, live content videos, worksheets/homework, and all class materials are delivered via private portal weekly on Monday. It's not a problem if you can't make a call live.

    You’ll also have email support and daily Voxer check ins!

  • You have options!

    Although I love Adobe Creative Suite for maximum design productivity and funtion, you don’t need that like I do. If you have access to Adobe Illustrator*, great! If not, you can use the free online design program, Canva, to create your design assets.

    We’ll provide templates and resources for both, however a basic knowledge of one or the other is necessary for success in this course. We won’t be going over how to use either program. However, we don’t start designing until Week 4… so you have some time to familiarize yourself with these programs.

    Note that designing logos as vector images is standard best practice and would require software like Illustrator. Fear not, though, we’ll chat about some options.

    *If you have Photoshop, we can work with that, too!

  • Yep!

    You have options to select a 1 time payment or 2 monthly payments at checkout. Choose what's best for you.

  • We start Oct 7 and content is delivered weekly through Nov 25. Join the live calls or not, either way, you still get the trainings and materials you need + personalized support from me.

  • You will have exclusive access to add 1:1 coaching time with me at a discounted rate.

Let’s Chat

Still not sure?

I completely understand. Every dollar invested in your business is an important one. I’m a business owner first and a coach second, afterall. Reach out so we can hop on a call to chat about making your business the brand you’ve always dreamed of.

Email Me