Ep 8: How I’ve Stayed Relevant for 12+ Years
I’ve evolved my brand over and over without starting from scratch…
From the outside, it might look like I’ve changed my mind a lot… moving from freelancer to agency owner to educator, running everything from a stationery line to an apparel shop to a brand strategy business.
And early on? Yeah, I know it confused people. But for me, it was never flakiness…it was evolution.
In this episode, I’m taking you behind the scenes of my different brand eras:
The freelancer hustle years
The polished studio era
The big-agency build (and why I scaled back)
The educator + strategist chapter I’m in now
Liste now to hear how I used voice and visuals to bridge each pivot so my brand never went stale, and how I now teach my BrandShift Method™ students to evolve without starting from zero.
If you’re not ready for a next step… this is the next step
There’s a season in brand evolution
where forcing action actually slows things down.
What helps most instead
is staying connected to the ideas, language, and perspective
that make your own direction clearer over time.
That’s the intention behind my
private broadcast channel.
A calm place to stay in proximity to the work
until your next move feels obvious—
not pressured.
Whenever you’re ready,
you’re invited inside.
WATCH SOON:
Listen now:
Have thoughts? Any questions? Head over to IG and tell me all about it! DM me @heysaraschultz
If your brand is giving meh instead of magnetic, we need to talk. I help hands-on founders build the kind of brand people get obsessed with… and yes, it still looks hot.
Not just strategy.
Not just copy.
Not just visuals.
It’s full-breadth, all-in, deep brand building. So your business finally feels as good as it looks (and actually works, too).