Ep 7: How TF Do I Evolve My Business

What Real Brand Evolution Looks Like vs. Chaotic Trial-and-Error, and it’s not what you think…

If you’ve ever looked at your brand and thought: “Everything is wrong. I need to start over…” this one’s for you. Because nine times out of ten, you don’t need to torch it all and rebuild from scratch. You just need a process to connect the dots between where your brand started and where it’s going.

In this episode, we dive into:

• Why most “I need a rebrand” moments aren’t about starting fresh… they’re about filling gaps

• What real, grounded brand evolution looks like (and the three stages every shift goes through)

• Why changing direction isn’t flaky…it’s strategic when done with intention

• How to roll out a new direction without ghosting your audience or confusing your clients

🎧 Listen now so you can bridge the gaps, keep what’s working, and roll out your next era with clarity instead of chaos.

WATCH NOW:

Listen now:

Have thoughts? Any questions? Head over to IG and tell me all about it! DM me @heysaraschultz

If your brand is giving meh instead of magnetic, we need to talk. I help hands-on founders build the kind of brand people get obsessed with… and yes, it still looks hot.

Not just strategy.
Not just copy.
Not just visuals.

It’s full-breadth, all-in, deep brand building. So your business finally feels as good as it looks (and actually works, too).