Ep 6: The Anatomy of an It-Girl Brand
What actually makes a brand feel magnetic, referable, and obsession-worthy? It's not just the aesthetic. It’s the intentional layering of strategy, story, and self-expression. This episode breaks down the It-Girl Brand Formula you need for your Dreamy Clients to say I’m Obsessed.
In this episode, we dive into:
Why referable brands aren’t always the loudest—but they’re the clearest
The shift from trend-chasing to trust-building
What “It-Girl” actually means (hint: it’s not about hot pink and matching fonts)
How confidence gets built through brand strategy
The myth of needing to “look the part” and what actually sells in 2025
🎧 Listen now and go let your inner it-girl magnetize your dreamy clients.
If you’re feeling the shift… but not ready to name it yet
You’re not alone.
So many founders reach this exact moment—
where something inside is changing,
even if the outside hasn’t caught up yet.
Inside my private broadcast channel,
I talk openly about these in-between seasons:
the identity shifts no one prepares you for
the quiet pivots happening behind the scenes
and the real decisions that shape what comes next
No performance.
No urgency.
Just honest proximity to the work.
If that feels like the right place to sit for a while,
I’d love to have you there.
WATCH NOW:
Listen now:
Have thoughts? Any questions? Head over to IG and tell me all about it! DM me @heysaraschultz
If your brand is giving meh instead of magnetic, we need to talk. I help hands-on founders build the kind of brand people get obsessed with… and yes, it still looks hot.
Not just strategy.
Not just copy.
Not just visuals.
It’s full-breadth, all-in, deep brand building. So your business finally feels as good as it looks (and actually works, too).