Ep 6: The Anatomy of an It-Girl Brand

What actually makes a brand feel magnetic, referable, and obsession-worthy? It's not just the aesthetic. It’s the intentional layering of strategy, story, and self-expression. This episode breaks down the It-Girl Brand Formula you need for your Dreamy Clients to say I’m Obsessed.

In this episode, we dive into:

• Why referable brands aren’t always the loudest—but they’re the clearest

• The shift from trend-chasing to trust-building

• What “It-Girl” actually means (hint: it’s not about hot pink and matching fonts)

• How confidence gets built through brand strategy

• The myth of needing to “look the part” and what actually sells in 2025

🎧 Listen now and go let your inner it-girl magnetize your dreamy clients.

WATCH NOW:

Listen now:

Have thoughts? Any questions? Head over to IG and tell me all about it! DM me @heysaraschultz

If your brand is giving meh instead of magnetic, we need to talk. I help hands-on founders build the kind of brand people get obsessed with… and yes, it still looks hot.

Not just strategy.
Not just copy.
Not just visuals.

It’s full-breadth, all-in, deep brand building. So your business finally feels as good as it looks (and actually works, too).