EP1: If It’s Feeling Hard, It’s Probably the Brand
If you’ve been feeling the friction lately (hesitating to post, stalling on that next offer, rewriting your bio for the 47th time), this one’s for you.
Because here’s the truth you keep missing (and no one is actually talking about on the internet):
If your business feels heavy… it’s probably the brand.
In Episode 1 of ObsessedFM, I walk you through what brand misalignment actually looks and feels like behind the scenes—and why it shows up even for seasoned founders.
Listen now to learn how to spot the friction, stop blaming yourself, and start moving forward.
Show Notes:
Why even successful businesses hit a visibility wall
What brand misalignment actually feels like (and why it’s not your fault)
The role of evolution and clarity post-growth
A new definition of "rebrand" as a shift, not a redo
PS: I mention OMG I’m OBSESSED in this episode a million times…
If this episode felt a little too accurate…
There’s a reason things can feel heavier
even when you’re doing everything “right.”
Because growth doesn’t just ask for better marketing.
It asks for a brand that actually matches who you’ve become.
And when your strategy and visuals finally align,
everything shifts:
You become recognizable.
Memorable.
Magnetic to the right people.
The kind of brand your dreamy clients can’t scroll past—
the one that makes them say:
“OMG… I’m obsessed.”
That’s exactly what I walk you through inside
my free on-demand training:
OMG! I’m Obsessed!
How to build a brand they binge like reality TV.
If you’re ready for your brand to feel as powerful on the outside as it already is underneath…
Listen now:
Have thoughts? Any questions? Head over to IG and tell me all about it! DM me @heysaraschultz
If your brand is giving meh instead of magnetic, we need to talk. I help hands-on founders build the kind of brand people get obsessed with… and yes, it still looks hot.
Not just strategy.
Not just copy.
Not just visuals.
It’s full-breadth, all-in, deep brand building. So your business finally feels as good as it looks (and actually works, too).