EP2: Is Your Brand Built Off Vibes or Does It Have a Longstanding Visual Identity?
Your brand is giving vibe of the week but not "booked out" energy. And we need to talk about it.
In Episode 2 of ObsessedFM, I dive into the difference between curated aesthetics and actual visual strategy. Why "looking cute" doesn’t build trust. And how being vibe-first is costing you clients.
If your brand looks good but still isn’t converting…this one’s gonna hit.
Show Notes:
The rise of vibe-led branding (and why it’s not enough)
Aesthetic catfishing: when the brand looks amazing but the delivery falls flat
Consumer trust in 2025: why the look alone doesn’t sell anymore
The difference between a moodboard and a visual identity
A sneak peek at how strategy + design creates brand obsession
Listen now:
Have thoughts? Any questions? Head over to IG and tell me all about it! DM me @heysaraschultz
If your brand is giving meh instead of magnetic, we need to talk. I help hands-on founders build the kind of brand people get obsessed with… and yes, it still looks hot.
Not just strategy.
Not just copy.
Not just visuals.
It’s full-breadth, all-in, deep brand building. So your business finally feels as good as it looks (and actually works, too).