EP2: Is Your Brand Built Off Vibes or Does It Have a Longstanding Visual Identity?
Your brand is giving vibe of the week but not "booked out" energy. And we need to talk about it.
In Episode 2 of ObsessedFM, I dive into the difference between curated aesthetics and actual visual strategy. Why "looking cute" doesn’t build trust. And how being vibe-first is costing you clients.
If your brand looks good but still isn’t converting…this one’s gonna hit.
Show Notes:
The rise of vibe-led branding (and why it’s not enough)
Aesthetic catfishing: when the brand looks amazing but the delivery falls flat
Consumer trust in 2025: why the look alone doesn’t sell anymore
The difference between a moodboard and a visual identity
A sneak peek at how strategy + design creates brand obsession
Want to see how this thinking shows up in real time?
Most of the real shifts in a brand
don’t happen inside perfectly polished trainings.
They happen in the small, honest moments…
the behind-the-scenes thoughts…
the patterns you start to notice
once you know what to look for.
That’s exactly what I share inside my
private broadcast channel.
It’s where I talk about:
the brand patterns I’m seeing right now
the quiet shifts happening for founders behind the scenes
the truths that don’t always make it into formal content
and the real-time thinking that shapes BrandShift Method™
Nothing curated.
Nothing performative.
Just proximity to the work as it’s actually unfolding.
If this episode stirred something in you,
you’ll probably want to be closer to these conversations.
Listen now:
Have thoughts? Any questions? Head over to IG and tell me all about it! DM me @heysaraschultz
If your brand is giving meh instead of magnetic, we need to talk. I help hands-on founders build the kind of brand people get obsessed with… and yes, it still looks hot.
Not just strategy.
Not just copy.
Not just visuals.
It’s full-breadth, all-in, deep brand building. So your business finally feels as good as it looks (and actually works, too).