EP4: How to Increase Perception with Premium Buyers
If you’ve been wondering why premium clients aren’t finding you (or ghosting when they do)…
it might not be your price point.
It might be your brand perception.
In this episode, we’re talking about the gap between what you do and what your brand actually communicates — and how that gap quietly repels the people you really want to attract.
✨ Because premium buyers don’t just “click and buy.”
They lurk. They investigate. They sniff out value before they ever slide into your DMs.
Inside this episode:
Why brand perception directly impacts buyer behavior
How to position yourself as the expert they trust (not just someone they like)
A real-life moisturizer story that perfectly explains how premium buyers evaluate you
What dark social has to do with your visibility
Why clarity + consistency across visuals and messaging is what creates trust
The strategic shift that helps you be found by the people who are already looking
If you’ve outgrown your brand…your premium audience can feel it.
🎧 Listen now and start shifting the way your brand is showing up online.
Listen now:
Have thoughts? Any questions? Head over to IG and tell me all about it! DM me @heysaraschultz
If your brand is giving meh instead of magnetic, we need to talk. I help hands-on founders build the kind of brand people get obsessed with… and yes, it still looks hot.
Not just strategy.
Not just copy.
Not just visuals.
It’s full-breadth, all-in, deep brand building. So your business finally feels as good as it looks (and actually works, too).