EP3: Your Day 1 Decisions Are Bottlenecking You
If you’re still selling through the same lens you built on day 1 of your business… you might be the reason your momentum stalled.
In Episode 3 of ObsessedFM, I walk you through the invisible cost of duct-tape branding and how to stop being held back by decisions that no longer fit who you are now.
We’re not talking about burning it all down. We’re talking about realignment.
Show Notes:
Why your brand feels smaller than your business
The cost of building on outdated offers, visuals, and audiences
How to spot where you’re outgrowing your own positioning
What "brand stewardship" looks like when you’re scaling
A BTS story from my own rebrand and pivot
If this episode felt a little… personal
That moment where you start realizing
you might be building the wrong version of success
isn’t something most people talk about out loud.
It’s quieter than that.
More honest.
Sometimes even a little disorienting.
And the truth is—
real brand evolution rarely happens
inside perfectly packaged content.
It unfolds in the in-between moments.
The reflections.
The thoughts you don’t always post publicly.
That’s exactly what I share inside my
private broadcast channel.
It’s a closer, more honest space where I talk about:
the identity shifts founders are moving through right now
the behind-the-scenes patterns I’m noticing inside BrandShift work
the emotional side of growth that strategy alone can’t solve
and the quiet decisions that change everything later
Nothing performative.
Nothing pushy.
Just real proximity to the conversations that shape what’s next.
If something in this episode felt true in a way you can’t quite explain yet…
you’ll probably want to be inside that space.
Watch Now:
Listen now:
Have thoughts? Any questions? Head over to IG and tell me all about it! DM me @heysaraschultz
If your brand is giving meh instead of magnetic, we need to talk. I help hands-on founders build the kind of brand people get obsessed with… and yes, it still looks hot.
Not just strategy.
Not just copy.
Not just visuals.
It’s full-breadth, all-in, deep brand building. So your business finally feels as good as it looks (and actually works, too).