S3E4: The Identity Gap That Keeps Talented People Undercharging
This is the one I almost didn't make.
Not because the content isn't right…but because it requires me to be honest about something I spent a long time not wanting to look at.
There's a layer underneath all the brand strategy we've been building this season. Underneath the gaps, the authority markers, the positioning mechanics.
It's identity.
And the most talented people I know…the ones doing genuinely great work, the ones with the receipts… are almost always the ones with the widest identity gap.
Not imposter syndrome. Something more specific. And something that's actually fixable.
In this episode:
What the identity gap actually is — the distance between who you are internally and who your brand is projecting externally
Why talented people are often the worst offenders: high standards + low self-positioning = the gap
How the identity gap shows up in your pricing: the justifying, the adding more, the over-delivering that has nothing to do with generosity
What had to shift internally before my brand could hold a higher price… the honest version
Why this is not imposter syndrome…and why that distinction matters for how you fix it
The moment you know the gap is closing, and what changes when it does
This is Episode 4 of 6.
Episode 5 is the one I've been building toward all season... The real numbers. The BIG numbers. The full story. Don't miss it.
This episode tends to bring things up.
If something landed and you want to keep the conversation going…the broadcast channel is where I am between episodes.
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Have thoughts? Any questions? Head over to IG and tell me all about it! DM me @heysaraschultz
If your brand is giving meh instead of magnetic, we need to talk. I help hands-on founders build the kind of brand people get obsessed with… and yes, it still looks hot.
Not just strategy.
Not just copy.
Not just visuals.
It’s full-breadth, all-in, deep brand building. So your business finally feels as good as it looks (and actually works, too).