S3E5: What Actually Happened When I Finally Raised My Rates
I've been teasing this one since Episode 1.
The $750. The $7,500. The same scope, the same work, the overnight jump — and then the slower climb to $15,000 using a method I'm going to tell you about in the next episode.
This is the episode where I stop building the case and just tell you the story.
The real version. The actual numbers. The timeline. What I changed. What I was scared of. What happened when the first $7,500 proposal came back as a yes. What it cost me — in real dollars — to wait as long as I did before I moved.
No highlight reel. No polished retrospective. Just the honest story — because I think that matters more than any framework I could give you.
In this episode:
The $750 era — what the work looked like, who was hiring me, and the specific breaking point that made me decide something had to change
What I actually changed about the brand before I sent the first $7,500 proposal — connected back to everything we've covered this season
The one repeat client I honored at $5,000 — and every project after that at the new number
The real math: what staying at $750 was actually costing me per month, per year, and over the life of the business
How I got from $7,500 to $15,000 — the repositioning from executor to strategist, and why you pay more for strategy than execution all time, every time
The stair-step method: the specific signal I used to move the number incrementally without losing my nerve
This is Episode 5 of 6.
The finale is up next… that's the one with the roadmap. The how. The actual next step. Stay close.
If this episode rattled you (in the best possible way, duh) the broadcast channel is where I'm talking about all of it in real time. Come tell me which part hit hardest. I genuinely want to know.
→ Join the broadcast channel
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Have thoughts? Any questions? Head over to IG and tell me all about it! DM me @heysaraschultz
If your brand is giving meh instead of magnetic, we need to talk. I help hands-on founders build the kind of brand people get obsessed with… and yes, it still looks hot.
Not just strategy.
Not just copy.
Not just visuals.
It’s full-breadth, all-in, deep brand building. So your business finally feels as good as it looks (and actually works, too).