If you've ever sat down to design your brand visuals—or hand over brand guidelines to a designer—you’ve probably run into a bunch of confusing color terms: HEX codes, RGB, CMYK, PMS... what do they all mean?

And more importantly—when should you use which one?

Today, let's break it down without the jargon overload. Here’s your quick-start guide to color codes and how they fit into building a brand that actually looks cohesive everywhere you show up.

You're rebrand is complate…but what’s next when you finish?

Here is a list of all the places your branding should be updated to be consistent across every touchpoint after your finish your rebrand.

Dreamy compositions deliver a memorable brand story, and memorable branding is what earns you follows and, more importantly, wins you dreamy clients. So, how do we nail composition when it comes to our social media feeds? And what elements should we be paying attention to? Ask and you shall receive, my friend!

From one small-business owner to another, here are a few things you should absolutely keep in mind when building the amazing bit of digital collateral that is your website. These branding tips are an excellent place to start to help you drive brand voice and visuals, and fully deliver on the web experience.

So you want to win more dreamy clients and convert people from followers into brand-obsessed loyalists? One way to do this is by building a more balanced Instagram grid. This best practice doesn't require a huge marketing budget or expert design skills, but it does ask you to lean into one really important principle: Balance. More on that here.