Business 101
Content for building your best business
Think your leads are going cold? They're probably not. Here are the 6 sales conversation patterns killing your closes… and what to do instead.
Keeping your Flowdesk account and subscriber list clean is a simple but powerful habit that protects your deliverability, strengthens your brand reputation, and ensures every message reaches the people who actually want to hear from you. In this post, I explain why regular list hygiene matters for open rates and brand trust, show step-by-step how to remove inactive subscribers, merge duplicates, and update tags and segments, and offer best practices for re-engagement and GDPR/anti-spam compliance. I also include a ready-to-use Claude skill you can download and install to automate these tasks on a monthly schedule…so you maintain a healthy list without it taking over your to-do list.
If you’ve ever fallen in love with a font that isn’t in Squarespace’s default library (lol, same), today is your day: Squarespace now lets you upload your own custom fonts — no CSS wizardry required.
Yes, friend. We are dragging. We are dropping. We are thriving.
If you've ever sat down to design your brand visuals—or hand over brand guidelines to a designer—you’ve probably run into a bunch of confusing color terms: HEX codes, RGB, CMYK, PMS... what do they all mean?
And more importantly—when should you use which one?
Today, let's break it down without the jargon overload. Here’s your quick-start guide to color codes and how they fit into building a brand that actually looks cohesive everywhere you show up.
You're rebrand is complate…but what’s next when you finish?
Here is a list of all the places your branding should be updated to be consistent across every touchpoint after your finish your rebrand.
Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.
Pantone has once again unveiled its Color of the Year, "Peach Fuzz." This light, delicate shade, nestled between the warmth of pink and orange, marks the 25th anniversary of Pantone's Color of the Year program. In this educational blog, we'll delve into the significance of the 2024 Pantone Color of the Year, Peach Fuzz, and provide actionable insights for emerging brands or those considering a rebrand, showcasing how integrating this color trend can strategically elevate their brand presence.
As a brand designer, I get asked all the time “how do I know it’s time to rebrand my business?” I’ve compiled 5 considerations that indicate it’s time to change your Brand Identity.
The connection between branding and website design is often misunderstood. Want to build a branded website? Get our best website branding tips in this guide.
Make more money, save more time: take our easy-to-execute course for driving brand recognition on social media.
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Make more money, save more time: take our easy-to-execute course for driving brand recognition on social media. >
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BUSINESS 101
Free resources for building your best business
A $110,000 launch doesn't start on launch day. Here's the full six-month strategy behind the most recent BrandShift Method launch, from cold audience content to conversion event to cart close.
Think your leads are going cold? They're probably not. Here are the 6 sales conversation patterns killing your closes… and what to do instead.
Keeping your Flowdesk account and subscriber list clean is a simple but powerful habit that protects your deliverability, strengthens your brand reputation, and ensures every message reaches the people who actually want to hear from you. In this post, I explain why regular list hygiene matters for open rates and brand trust, show step-by-step how to remove inactive subscribers, merge duplicates, and update tags and segments, and offer best practices for re-engagement and GDPR/anti-spam compliance. I also include a ready-to-use Claude skill you can download and install to automate these tasks on a monthly schedule…so you maintain a healthy list without it taking over your to-do list.
If you’ve ever fallen in love with a font that isn’t in Squarespace’s default library (lol, same), today is your day: Squarespace now lets you upload your own custom fonts — no CSS wizardry required.
Yes, friend. We are dragging. We are dropping. We are thriving.
If you've ever sat down to design your brand visuals—or hand over brand guidelines to a designer—you’ve probably run into a bunch of confusing color terms: HEX codes, RGB, CMYK, PMS... what do they all mean?
And more importantly—when should you use which one?
Today, let's break it down without the jargon overload. Here’s your quick-start guide to color codes and how they fit into building a brand that actually looks cohesive everywhere you show up.
You're rebrand is complate…but what’s next when you finish?
Here is a list of all the places your branding should be updated to be consistent across every touchpoint after your finish your rebrand.
Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.
Pantone has once again unveiled its Color of the Year, "Peach Fuzz." This light, delicate shade, nestled between the warmth of pink and orange, marks the 25th anniversary of Pantone's Color of the Year program. In this educational blog, we'll delve into the significance of the 2024 Pantone Color of the Year, Peach Fuzz, and provide actionable insights for emerging brands or those considering a rebrand, showcasing how integrating this color trend can strategically elevate their brand presence.
As a brand designer, I get asked all the time “how do I know it’s time to rebrand my business?” I’ve compiled 5 considerations that indicate it’s time to change your Brand Identity.
The connection between branding and website design is often misunderstood. Want to build a branded website? Get our best website branding tips in this guide.
Email signatures are a great way to incorporate your branding into your client communication. In this blog, we will walk through how to create a branded email signature.
There are so many tools out there that can help with productivity, creativity, organization, and design. Here are a few of the tools my team and I use daily. I hope this helps you to take your work to the next level and thrive!
When I tell people I’m a designer, most often they respond and say, “Oh, so you make logos, right?”. Well, yes! But there is so much more to visual design than just a logo. Designers create patterns, moods, vibes, illustrations, animations, artwork - the list could go on and on. Design itself is so much more than logo creation. It’s the creation of a visual aesthetic that supports a brand, idea, or person.
Here, you’ll find a little information about the most commonly used and requested file types that you might encounter in your work. Gone will be the days where you think, “Wow, I have no clue what any of this means. I wish someone would tell me”. Those days are over!
Negative space is frequently misunderstood by non-designers; while some may see it as wasted space, it’s not. Your design needs room to breathe!
No surprise here....I am passionate about good branding and I firmly believe it will elevate your business. The right font pairings, colors, logos and marks (swoon) together tell the world what your brand stands for & what it’s all about.
A $110,000 launch doesn't start on launch day. Here's the full six-month strategy behind the most recent BrandShift Method launch, from cold audience content to conversion event to cart close.