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Everything for the
Raise Your Rates Challenge
lives right here...

five parts, one gap closed, one rate you don't take back.

Hot tip: bookmark this page. You'll come back to it all five days.

Before we START

Heads up... you might catch a day live!

This round runs on replays, so you can move at your own pace. But…

There's a chance you might pop into the challenge on one during one of my live trainings (Aug 31, Sept 1, and Sept 2).

If that happens, you'll get an email with the live link before it starts... so keep an eye on your inbox.

If you miss it live, or can’t make it, don't worry!! The replay drops right here either way.

DAY 01: Find the Gap, Pt. 1

Press play on your morning walk, in the drop-off line, wherever you actually listen. Three private episodes on the gap that's been capping your rate...

ObsessedFM
S3E1: Why "Just Raise Your Prices" Is the Worst Advice in the Industry
S3E1: Why "Just Raise Your Prices" Is the Worst Advice in the Industry

You've heard it a thousand times. "Just raise your prices." Here's why it's the most well-intentioned and least useful advice in the industry — and what to do instead.

Read more →
ObsessedFM
S3E2: The Brand Problem Underneath Every Pricing Problem
S3E2: The Brand Problem Underneath Every Pricing Problem

Every pricing problem traces back to one of three brand gaps. This is the diagnosis — and once you see which one is yours, you'll never look at a pricing problem the same way again.

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ObsessedFM
S3E3: What a Premium Price Actually Requires from Your Brand
S3E3: What a Premium Price Actually Requires from Your Brand

Premium isn't an aesthetic. It's what your brand communicates before you name the price. This episode breaks down the three specific elements that make a premium price hold.

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DAY 02: Find the Gap, Pt. 2

One more day of listening to prep you for your the video lessons!! Press play on your morning walk, in the drop-off line, wherever you actually listen. Here are the last three private episodes on the gap that's been capping your rate...

ObsessedFM
S3E4: The Identity Gap That Keeps Talented People Undercharging
S3E4: The Identity Gap That Keeps Talented People Undercharging

It's not imposter syndrome. It's the distance between who you are internally and who your brand is projecting externally. And it's fixable.

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ObsessedFM
S3E5: What Actually Happened When I Finally Raised My Rates
S3E5: What Actually Happened When I Finally Raised My Rates

I've been teasing this story since Episode 1. The $750. The $7,500. The overnight jump for the exact same scope of work. And then the slower climb to $15,000. This episode is the honest version — no highlight reel.

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ObsessedFM
S3E6: How to Raise Your Rate Without Losing Your Clients or Your Nerve
S3E6: How to Raise Your Rate Without Losing Your Clients or Your Nerve

The finale. The order of operations, the stair-step method, how to handle existing clients, and the bigger picture — because price is only one of three things.

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DAY 03: Your Money Line™

You'll spend today writing your Money Line™ and exploring your Brand Gap... unlocking exactly where your brand has been telling people to pay you less and starting to close it for good.

And the Money Line™ Builder worksheet walks you through every step — from naming your brand gap to writing the psychographic version that makes your dreamy client feel like you're inside her head. Download it below.

GET the workbook

DAY 04: 2-Step Price Raise

Now take your Money Line™ and build pricing that your positioning can hold. Build your new ceiling, and get your proposals ready to go at your NEW Rate. Download the Day 4 Workbook below.

GET the workbook

DAY 05: Coming soon!