The Six-Month Strategy Behind a Six-Figure Launch
A $110,000 launch doesn't start on launch day. Here's the full six-month strategy behind the most recent BrandShift Method launch, from cold audience content to conversion event to cart close.
6 Reasons Your Warm Leads Aren't Closing (And It's Not What You Think)
Think your leads are going cold? They're probably not. Here are the 6 sales conversation patterns killing your closes… and what to do instead.
How to Clean Your Flodesk Email List Without Losing Your Mind
Keeping your Flowdesk account and subscriber list clean is a simple but powerful habit that protects your deliverability, strengthens your brand reputation, and ensures every message reaches the people who actually want to hear from you. In this post, I explain why regular list hygiene matters for open rates and brand trust, show step-by-step how to remove inactive subscribers, merge duplicates, and update tags and segments, and offer best practices for re-engagement and GDPR/anti-spam compliance. I also include a ready-to-use Claude skill you can download and install to automate these tasks on a monthly schedule…so you maintain a healthy list without it taking over your to-do list.
How to Upload Custom Fonts in Squarespace (Finally! No Code. No Tears.)
If you’ve ever fallen in love with a font that isn’t in Squarespace’s default library (lol, same), today is your day: Squarespace now lets you upload your own custom fonts — no CSS wizardry required.
Yes, friend. We are dragging. We are dropping. We are thriving.
The Different Types of Color Codes (And Why They Matter for Your Brand)
If you've ever sat down to design your brand visuals—or hand over brand guidelines to a designer—you’ve probably run into a bunch of confusing color terms: HEX codes, RGB, CMYK, PMS... what do they all mean?
And more importantly—when should you use which one?
Today, let's break it down without the jargon overload. Here’s your quick-start guide to color codes and how they fit into building a brand that actually looks cohesive everywhere you show up.
Where to Use Your New Branding
You're rebrand is complate…but what’s next when you finish?
Here is a list of all the places your branding should be updated to be consistent across every touchpoint after your finish your rebrand.
How to Build a Better Website Part 1: The Foundational Elements
From one small-business owner to another, here are a few things you should absolutely keep in mind when building the amazing bit of digital collateral that is your website. These branding tips are an excellent place to start to help you drive brand voice and visuals, and fully deliver on the web experience.
3 T-Swift Approved Brand Strategies you can use starting TODAY
Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.
Signs Your Business Needs a Rebrand: 5 considerations that it’s time to change your Brand Identity
As a brand designer, I get asked all the time “how do I know it’s time to rebrand my business?” I’ve compiled 5 considerations that indicate it’s time to change your Brand Identity.
Guest Blog: Your Energetic Strategy
Understanding your Human Design Energy Type can impact your marketing, networking, and overall business vision. Learn the strategy of each type and how to incorporate it into your business.
Guest Blog: Human Design Basics
Leveraging the power of your Human Design Chart can help you navigate both personal and professional planning. Learn how your Human Design Type can drive major growth for your business.
How to Choose a Color Palette for Your Brand
So, have you ever wondered how to curate the perfect color palette for your brand? If so, you've come to the right place! I'm here to share a few personal insights from my experience as a designer to help you understand a bit more about colors and color palettes.