The Real Reason to Raise Your Rates (It's Not About the Money)
Raising your rates isn't just about increasing your revenue. It's about buying back your time. When you charge more, you can reach the same income goal with fewer clients, fewer projects, and less capacity tied up in client work. This post explores the real reason to raise your rates and how better pricing can create more room for the life and work you actually want.
Your Email List Is Talking. Are You Listening?
Is your email list getting bigger but your engagement getting smaller? A bloated list can hurt more than your open rates. It can cost you money, impact deliverability, and make it harder to understand who is actually paying attention to your brand. Learn how to clean your email list by re-engaging inactive subscribers, removing hard bounces, clearing duplicates, and creating a healthier audience that is actually interested in hearing from you.
The Six-Month Strategy Behind a Six-Figure Launch
A $110,000 launch doesn't start on launch day. Here's the full six-month strategy behind the most recent BrandShift Method launch, from cold audience content to conversion event to cart close.
Why Two Businesses Charge Wildly Different Prices for the Same Thing
Why can one business charge $32 for something another sells for $9? The difference isn’t always the product or service itself. It’s positioning. Your brand positioning shapes how people perceive your value before they ever see your price, and strong positioning can make your rates feel like an obvious fit rather than something you have to justify. Here’s how to recognize the gap between your price and your position, and what to do about it.
How to Raise Your Rates Without Losing Clients
Ready to raise your rates but worried about losing clients? Raising your prices doesn’t have to mean making one huge, uncomfortable leap. The Stair-Step Method gives you a practical way to increase your rates gradually while protecting existing client relationships and getting new leads onto your new pricing immediately. Here’s how to raise your rates with more confidence, strategy, and room to grow.
The Six-Month Strategy Behind a Six-Figure Launch
A $110,000 launch doesn't start on launch day. Here's the full six-month strategy behind the most recent BrandShift Method launch, from cold audience content to conversion event to cart close.
6 Reasons Your Warm Leads Aren't Closing (And It's Not What You Think)
Think your leads are going cold? They're probably not. Here are the 6 sales conversation patterns killing your closes… and what to do instead.
How to Clean Your Flodesk Email List Without Losing Your Mind
Keeping your Flodesk account and subscriber list clean is a simple but powerful habit that protects your deliverability, strengthens your brand reputation, and ensures every message reaches the people who actually want to hear from you. In this post, I explain why regular list hygiene matters for open rates and brand trust, show step-by-step how to remove inactive subscribers, merge duplicates, and update tags and segments, and offer best practices for re-engagement and GDPR/anti-spam compliance. I also include a ready-to-use Claude skill you can download and install to automate these tasks on a monthly schedule…so you maintain a healthy list without it taking over your to-do list.
How to Upload Custom Fonts in Squarespace (Finally! No Code. No Tears.)
If you’ve ever fallen in love with a font that isn’t in Squarespace’s default library (lol, same), today is your day: Squarespace now lets you upload your own custom fonts — no CSS wizardry required.
Yes, friend. We are dragging. We are dropping. We are thriving.
The Different Types of Color Codes (And Why They Matter for Your Brand)
If you've ever sat down to design your brand visuals—or hand over brand guidelines to a designer—you’ve probably run into a bunch of confusing color terms: HEX codes, RGB, CMYK, PMS... what do they all mean?
And more importantly—when should you use which one?
Today, let's break it down without the jargon overload. Here’s your quick-start guide to color codes and how they fit into building a brand that actually looks cohesive everywhere you show up.
Where to Use Your New Branding
You're rebrand is complate…but what’s next when you finish?
Here is a list of all the places your branding should be updated to be consistent across every touchpoint after your finish your rebrand.
How to Build a Better Website Part 1: Why the Foundation Isn't What You Think
Building a website might seem like the obvious first step when you're developing your brand, but it shouldn't be. Before you choose a homepage layout or start picking fonts, you need to know who your brand is and how you want it to feel. This guide shares 4 essential tips for building a better website, including how to use your brand assets, incorporate testimonials, create clear CTAs, and communicate more effectively with less.
3 T-Swift Approved Brand Strategies you can use starting TODAY
Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.
5 Signs Your Brand Isn't Working For You (And It's Not a Visual Problem)
Wondering how to know when it’s time to rebrand? The answer isn’t always a new logo, color palette, or website. Sometimes the real issue is that your brand no longer reflects the business you’ve actually built. Here are 5 signs it may be time to reassess your brand, including when your identity feels off, your business or audience has shifted, or your pricing has outgrown your current positioning.
Guest Blog: Your Energetic Strategy
Understanding your Human Design Energy Type can impact your marketing, networking, and overall business vision. Learn the strategy of each type and how to incorporate it into your business.
Guest Blog: Human Design Basics
Leveraging the power of your Human Design Chart can help you navigate both personal and professional planning. Learn how your Human Design Type can drive major growth for your business.
How to Choose a Color Palette for Your Brand
So, have you ever wondered how to curate the perfect color palette for your brand? If so, you've come to the right place! I'm here to share a few personal insights from my experience as a designer to help you understand a bit more about colors and color palettes.