Obsessed FM Is Back
Welcome to S3: Raise Your Rates
This season we're going all the way in on pricing, brand, and why you're still undercharging for work that's worth more.
Listen or watch all episodes from every season of ObsessedFM:
S3E6: How to Raise Your Rate Without Losing Your Clients or Your Nerve
The finale. The order of operations, the stair-step method, how to handle existing clients, and the bigger picture — because price is only one of three things.
S3E5: What Actually Happened When I Finally Raised My Rates
I've been teasing this story since Episode 1. The $750. The $7,500. The overnight jump for the exact same scope of work. And then the slower climb to $15,000. This episode is the honest version — no highlight reel.
S3E4: The Identity Gap That Keeps Talented People Undercharging
It's not imposter syndrome. It's the distance between who you are internally and who your brand is projecting externally. And it's fixable.
S3E3: What a Premium Price Actually Requires from Your Brand
Premium isn't an aesthetic. It's what your brand communicates before you name the price. This episode breaks down the three specific elements that make a premium price hold.
S3E2: The Brand Problem Underneath Every Pricing Problem
Every pricing problem traces back to one of three brand gaps. This is the diagnosis — and once you see which one is yours, you'll never look at a pricing problem the same way again.
S3E1: Why "Just Raise Your Prices" Is the Worst Advice in the Industry
You've heard it a thousand times. "Just raise your prices." Here's why it's the most well-intentioned and least useful advice in the industry — and what to do instead.
S2E10: Your Brand Is the Lever for Everything in Your Business
Over the course of this season we’ve explored money, sovereignty, trust, positioning, capacity, and authority.
And if there’s one thread running through all of it, it’s this:
Brand isn’t decoration.
It’s infrastructure.
S2E9: Why “Alignment” Without Strategy Keeps You Broke
The online business world talks a lot about alignment.
Aligned offers.
Aligned messaging.
Aligned business models.
And while alignment is powerful, something important often gets left out.
Structure.
S2E8: The Identity Shift That Unlocks Your Next Income Bracket
Sometimes growth stalls even when the strategy is sound.
The messaging is clearer.
The offer is stronger.
The marketing is consistent.
And yet the business still feels capped.
S2E7: From Chasing to Choosing: When Clients Compete for You
Most businesses begin in pursuit mode.
You’re watching inquiries.
Following up.
Launching often.
Paying close attention to every yes and no.
And that’s normal in the early stages.
Like what you hear?
I’ve branded 1000s of female founders🔥
From freelancer → studio owner → agency founder, I’ve built, evolved, and obsessed over brands across every industry imaginable. And now? I’ve distilled a decade of agency-level strategy into my signature group coaching program…the exact framework that helps you step into full-blown brand obsession. This isn’t theory. This is muscle memory. And I’m not one of those online coaches who did this once and decided to teach it. I do this daily. I build obsession in my sleep. And I can help you do the same. With clarity, confidence, and a brand that actually sells.